Sarno Display, in partnership with Gruppo Hera and Rougj, has launched the first experimental project combining circular economy and cosmetics PoP.
Customers are actively involved in the packaging recycling challenge. As an incentive, consumers will benefit from a discount on the purchase of new Rougj products, in an “empty-for-full” logic.
The pilot will test consumer engagement and provide partners with important information, with the goal of improving the potential for circularity, so that packaging and materials can maximize their useful life and minimize their environmental impact.
Two Eco-displays which are part of the project have been placed in two pharmacies in Bologna.
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